Nathaniel Whittemore: Marketing in A Blockchain World
Off The Chain Season 1 Recap (16/38)
This is part of a larger recap of the 38 episodes from the first season of Off The Chain with Anthony Pompliano. We provide the episodes as well as an answer from each guest to these 3 questions:
- What are you most excited about going into 2019?
- What is the biggest thing you learned in 2018?
- What is your most unpopular opinion going into 2019?
Nathaniel Whittemore: Marketing in A Blockchain World
Published October 24th, 2018
Nathaniel Whittemore is one of the best known voices in crypto. He has pioneered Long Reads Sunday, where he summarizes the top news of the week in a single long thread. In this conversation, Whittemore and Pomp cover everything from Bitcoin to crypto-marketing to fraudulent ICOs.
What are you most excited about going into 2019
The signal-to-noise ratio is so much better now. The people who have stuck around and are building are building things that are, pound for pound, more interesting and important than was the average last year. Plus, bear market means more time to ask interesting hard questions and have important debates. Basically, I just think bear markets are more interesting times to learn and build, and expect great things from 2019 that prep us for whenever the inevitable next market surge happens. Lastly, I guess one specific thing: more projects getting out of the realm of theory and in to real life — whether that’s new protocols coming to market or crypto getting into the hands of regular people in unstable monetary regimes. Whatever happens, it will be good to have the balance between speculating about what happens and what really happens shift.
What is the biggest thing you learned in 2018
The identity of the industry is still up for grabs and the battles to control the narrative are going to do nothing but get more important. It may feel like we’re just talking to ourselves, but there is a genuine question of how people from outside our niche discover crypto and what they think when they do.
What is your most unpopular opinion going into 2019
The best way to learn is to find the smartest people you disagree with and follow them religiously. Also, *not* having to argue about every damn thing on Twitter is a superpower.
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