Basic Attention Token logo Basic Attention Token

BAT – Making Crypto and DeFi accessible and useable for everyone

Crypto and DeFi are hard to use and the $330 billion digital advertising industry is failing users, publishers and advertisers. With Basic Attention Token and Brave we want to take Crypto to the next 1B users and solve the endemic inefficiencies and privacy violations hobbling the digital ad industry.

BAT has seen stunning results since being integrated into the Brave browser’s first-of-its-kind global private ad platform: tens of millions of users worldwide; millions of verified creators accepting BAT; thousands of ad campaigns with leading brands; and growing utility with the most innovative names in blockchain. These results make BAT one of the most successful alt-coin projects to date. BAT is now bridged across the Ethereum and Solana blockchains, and offers utility to both ecosystems. See transparency data

Bringing DeFi to the BAT ecosystem

Brave Wallet


The foundation for mass adoption of crypto and DeFi

DeFi and NFT support

Buy crypto with credit and debit cards, crypto assets, and more

Manage fiat and crypto payment options on desktop and mobile

Brave Swaps


DeFi for everyone

Multi-chain support and the best price with the lowest fees

Hold BAT and save. Receive discounts when using BAT for transaction fees.

Coming Soon


BAT utility for search engines

Utilize BAT with eCommerce

Rewards for IPNS verified content

Utilize BAT for content pinning and file sharing with IPFS

BAT Ad Ecosystem

Creators get paid for making great content

Publishers and creators earn ad revenue and user contributions as well as tips.

Join Verified Creator Network

Advertisers get a better return

Brave’s anonymous accounting lets advertisers know their ads’ effectiveness without violating privacy.

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BAT ecosystem

First crypto application to have more than 1 million users

On-chain Transactions

Number of Wallets

Number of Creators

Brave logo

Brave Browser Global Usage

Monthly Active Users

Daily Active Users

Creator Network Growth

YouTube logo

Verified Creators

Twitter logo

Verified Creators

Twitch logo

Verified Creators

View all data

Our private ad network is a first of its kind

Active campaigns

Countries and counting

+400

Advertisers to date

Since launch we continue to work with some of the industry's biggest brands.

BAT advertiser network

Ecosystem Participants

Close to 1,000,000 participants accept BAT, including some of the biggest Internet and crypto companies.

Crypto

Advertisers

Publishers

Gaming

Search

ECommerce

BAT is made up of industry titans

Brendan Eich photo

Brendan Eich

Founder & CEO

Creator of JavaScript, Mozilla, Firefox...

Brian Bondy photo

Brian Bondy

Founder & CTO

Yan Zhu photo

Yan Zhu

Chief Information Security Officer

Zooko Wilcox photo

Zooko Wilcox

The Zcash Company, Mojo Nation, DigiCash...

Greg Badros photo

Greg Badros

Facebook, Google...

View all team members