Disney, Reliance Bid $6.2 Billion to Beam India Cricket
- Reliance wins streaming rights, Disney gets TV option
- Per match $15m catapults the IPL over English football
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The cost to acquire media rights for the Indian Premier League tripled to 483.9 billion rupees ($6.2 billion), catapulting the cricket tournament over the English Premier League as global firms vie for subscribers on the subcontinent.
Viacom18 Media Pvt., a joint venture between Paramount Global and Mukesh Ambani’s Reliance Industries Ltd., won digital streaming rights for 238 billion rupees, Jay Shah, secretary of the Board of Control for Cricket in India, said on Twitter Tuesday. Walt Disney Co. bagged television rights for about 236 billion rupees.