Shreya Sharma

As the final project of my Masters study, I worked on this individually. This was a combination of a Research and Tactical project. I achieved the following Objectives, by the end of the project:

1) In-depth study of the cinema advertising field in UAE, with special focus to Dubai
2) Determining products suitable for using this medium for advertising
3) Developing a framework for factors that influence cinema advertising effectiveness
4) Developing a campaign idea for Nestle… Show more

As the final project of my Masters study, I worked on this individually. This was a combination of a Research and Tactical project. I achieved the following Objectives, by the end of the project:

1) In-depth study of the cinema advertising field in UAE, with special focus to Dubai
2) Determining products suitable for using this medium for advertising
3) Developing a framework for factors that influence cinema advertising effectiveness
4) Developing a campaign idea for Nestle KitKat for cinema advertising
5) Presenting detailed guidelines for future cinema advertising campaigns in Dubai Show less

In this project, we study the different factors that influence customer satisfaction in commercial (full-frill) Australian Airlines. A predominantly research based project, we work on collecting secondary and primary data through extensive literature surveys and personal interviews, respectively. While determining the exact factors that please or displease customers regarding Australian Airline services, we also build a scale that allows us to measure Service Quality in airlines and measure… Show more

In this project, we study the different factors that influence customer satisfaction in commercial (full-frill) Australian Airlines. A predominantly research based project, we work on collecting secondary and primary data through extensive literature surveys and personal interviews, respectively. While determining the exact factors that please or displease customers regarding Australian Airline services, we also build a scale that allows us to measure Service Quality in airlines and measure them against the best in the game. An immediate result of this project would be our understanding of what the national carriers can do better to please customers as well as the international players. Show less

There has been a growing interest in energy efficient wireless networks due to economic and financial considerations. These networks are called Green Radio Networks.
The most important consideration, in this regard for both mobile operators and network users, is the retention of Quality of Service (QoS) in the new energy-efficient methods.
In today’s heterogeneous wireless medium, with overlapped networks and vast diversity of fading channels and propagation losses etc., there is high… Show more

There has been a growing interest in energy efficient wireless networks due to economic and financial considerations. These networks are called Green Radio Networks.
The most important consideration, in this regard for both mobile operators and network users, is the retention of Quality of Service (QoS) in the new energy-efficient methods.
In today’s heterogeneous wireless medium, with overlapped networks and vast diversity of fading channels and propagation losses etc., there is high potential for Green Communications.
In this project, we will be exploring the Joint Bandwidth and Power Allocation scheme for energy efficient communication.
This method will be applicable not only for voice transmission, but also for video streaming and additional data services such as Internet etc.
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A paper for our course on Optical Communication. Optical fibers and transfer of data using the same seem to be an important part of the ever-developing field of communication. The paper describes a new PC communication network system for regional areas, while experimenting the basics of the same with an AT89C51 microcontroller as a transmitter-receiver. It presents experimental results and observations of the same, while explaining in sufficient detail the service applications of PC-PC… Show more

A paper for our course on Optical Communication. Optical fibers and transfer of data using the same seem to be an important part of the ever-developing field of communication. The paper describes a new PC communication network system for regional areas, while experimenting the basics of the same with an AT89C51 microcontroller as a transmitter-receiver. It presents experimental results and observations of the same, while explaining in sufficient detail the service applications of PC-PC communications using Optical Fibers. Economically feasible Fiber-to-the-Home (FTTH) systems and their realizations have been researched upon. We aim at employing the basic knowledge of computer networking along with that of optical fibers. At the end of the paper, we present a small real-life example to illustrate the advantages and disadvantages of this method. Show less