Sometimes, things turn out perfectly when you just follow the rules and go by the book. Lead qualification, however, is not one of those things. In this book, learn what went right and wrong from companies like Wordpress.com, Lessonly, and Census.
A too-complex lead qualification system takes a lot to maintain, and it might burn your resources without providing enough value. On the flip side, a too-simple model can hold you back as you scale.
In this practitioner’s guide to lead scoring and routing, we share benchmarks and real-world advice to help you find that sweet-spot for your own company.
You'll learn everything in this list and more:
