Sydney Sloan

A new sales model has emerged since the start of the pandemic that sales reps need to be aware of: the hybrid buyer. The B2B buying process has changed dramatically, and the B2B buyer with it. So, who is the hybrid buyer? How are their needs different from the previous in-person sales calls? What does this mean for the future of sales?

Proof points as to why using an omni-channel approach will increase engagement and response rates when reaching out to customers and prospects.

3 tips on how to stand out!

This case study featured Alfresco's use of Sirius Decisions growth strategy frameworks to establish a go to market strategy and key initiatives for the company.

Alfresco was featured as a case example in the Go To Market series produced by Gartner on Account Based Marketing. (you must be a Gartner client to access the reports)

Plan, Build and Manage a Successful Account-Based Marketing Program
Master Account Selection for Account-Based Marketing Programs
Plan for Success with Account-Based Marketing Programs
Choose the Right Engagement Channels for Account-Based Marketing Programs
Choose the Metrics to Track and Measure… Show more

Alfresco was featured as a case example in the Go To Market series produced by Gartner on Account Based Marketing. (you must be a Gartner client to access the reports)

Plan, Build and Manage a Successful Account-Based Marketing Program
Master Account Selection for Account-Based Marketing Programs
Plan for Success with Account-Based Marketing Programs
Choose the Right Engagement Channels for Account-Based Marketing Programs
Choose the Metrics to Track and Measure Account-Based Marketing Success
Go-to-Market Effectiveness Primer for 2017
Contact Strategies Need to Be Viewed Through an Account-Centric (Rather Than Lead-Centric) Lens Show less

Written by Sydney Sloan, AlfrescoPublished in Demanding Views
Sydney Sloan Alfresco CMO copyFor B2B high-tech marketing, 2017 is — hands-down — the year of account-based marketing and selling and, well, everything. Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow. We all face the complexity of the B2B buying cycle, combined with the need for personalized messaging. It’s a challenge many marketing and sales teams are working… Show more

Written by Sydney Sloan, AlfrescoPublished in Demanding Views
Sydney Sloan Alfresco CMO copyFor B2B high-tech marketing, 2017 is — hands-down — the year of account-based marketing and selling and, well, everything. Enough early adopters will have tested the variety of tools to have a set of best practices for others to follow. We all face the complexity of the B2B buying cycle, combined with the need for personalized messaging. It’s a challenge many marketing and sales teams are working hard to navigate. Coordinating thoughtful approaches to accounts who are showing interest is where teams need to spend time — and several vendors promise to help. (click to read more) Show less

The accelerating pace of customer-focused transformation is helping CMOs lead change across the organization. CMO’s now play a more active role in shaping the company’s public profile, collaborate with other C-level counterparts to manage customer and product complexities, and build new capabilities within (and even outside of) the marketing department. Sydney Sloan, CMO at Alfresco talks about the imperatives that will help CMOs make lasting business impact.