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Affiliate marketing has emerged as a powerful strategy for brands and content creators in the ever-changing digital landscape. The annual Affiliate Marketers Buyer's Guide by Martech Record—a trusted authority in the field—has been released, providing keen insights into this rapidly evolving market. It's an informative guide that every marketer should delve into.

The report is structured into three main sections: 

1) Trends in media spending 

2) Trends in technology spending 

3) Evaluations of affiliate marketing platforms

The report indicates that while e-commerce growth may be slowing, affiliate spending remains relatively stable.

For publishers, steady commerce revenue helps counterbalance declines in other areas of digital advertising, thus becoming a more significant portion of overall revenue.

Advertisers find value in discounts and deals, especially in an uncertain economy. The expanding variety of publishers promoting commerce products presents growing opportunities for affiliate and performance PR teams.

While economic unpredictability makes future predictions challenging, a few trends seem evident:

- The affiliate model is becoming a cornerstone revenue generator for content publications, offsetting the volatility of advertising revenue.

- Publishers will likely continue developing technology in-house, as they consider audience data crucial to their business, and existing external solutions need to meet their needs.

- The market for affiliate marketing platforms and networks will remain highly competitive due to the continuous emergence of new content and partner types, driving demand for novel features, partners, and services.

However, the report also highlights a critical issue: the technology supporting affiliate marketing has not kept up with its growth.

As a result, many organizations are investing in-house to develop better affiliate marketing technology. The need for improved measurement, transparency, and first-party data activation drives this move.

Amidst this landscape, impact.com has distinguished itself. Rated as the highest tech for tracking, reporting, and payments in the Martech Matrix ratings, impact.com outshines its competitors.

But how does this translate into benefits for you?

impact.com is more than just a platform for managing commission structures or finding suitable publishers. It's a comprehensive solution designed to address your specific needs, such as reporting transparency, optimization automation, partner discovery, and audience personalization/targeting.

Consider this:

81% of marketers have stated that affiliate marketing is integral to their overall marketing strategy.

By partnering with impact.com, you tap into a thriving ecosystem where affiliate marketing spending is projected to reach $8.85 billion in the U.S. alone by 2023.

But impact.com offers more than just impressive statistics. Its platform includes predictive analytics and optimization options that can increase conversion rates by 40%.

Moreover, impact.com stays ahead of the evolving affiliate marketing sphere. The company has made several acquisitions in recent years to improve fraud monitoring and compliance—to name a few key features that underscore its commitment to transparency and trust.

Don’t just take our word for it. This guide provides detailed insights into these planned investments and explains why these trends unfold.

Additionally, the guide offers:

- A report on Media & Technology spending

- An evaluation of Affiliate Marketing platform usage

- A 'cheat sheet' summarizing each platform

- Detailed ratings of each platform/network across multiple categories

- Annual platform awards in various categories

- The Martech Matrix: affiliate platform edition, a tool to identify the best platform based on your specific needs

- A breakdown of the expert panel involved in creating the guide

Check out the report to delve deeper into these insights and make the most informed decisions for your affiliate marketing strategy.
 

A few key highlights from the survey results include: 

- 60% of brands and 43% of agencies plan to increase their affiliate commission spending in 2023.

- Most organizations intend to ramp up their technology spending to facilitate affiliate marketing, with most of this investment directed in-house.