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Ultimate guide to
partnership marketing
Sales and marketing used to be the keys to business growth. However, consumer behavior has changed. Traditional channels no longer work. You need an innovative, more trustworthy solution. Partnership marketing introduces one brand to another brand’s customers. This mutually benefits both brands through revenue growth, increased brand awareness, and more.
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Whether you’ve never heard of partnerships before, or if you’ve studied up and want to help your enterprise get a program off the ground, this ultimate guide covers the fundamentals and best practices you can use, including:
How partnership marketing works
Partnerships success stories
Choosing the perfect partnership management platform and why it matters
How an affiliate program works and how to get started
Get started today with this ultimate guide!
Challenge
Sephora relied on paid search, social media promotions, and a fragmented affiliate channel. The team lost time and resources due to lack of customization, payment confusion, & overlapping affiliates.
Results
$7.4M in revenue from 293 partners
3X revenue growth
101% increase in partner growth
Solution
Sephora needed a unified partnership management platform in order to manage affiliates across regions, streamline partner recruitment, offer flexible contracting and in-depth reporting. They turned to impact.com
By switching to impact.com, Sephora found the perfect partnership platform. The team brought all its partners and affiliates together, building a consistent foundation and workflow on impact.com's platform. With impact.com's expert support team and software solutions, Sephora could focus on addressing its core goals.
Sephora triples revenue with diverse partnerships
