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Free downloadable ebook
Managing 4
types of influencers
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Influencer Marketing is comprised of many categories; from celebrities to organic to micro and macro influencers. In this ebook, we demystify and help you navigate the various types.
In this ebook discover:
Best practices for engaging and managing influencers
Dive into 4 different influencer types, including celebrity, macro, micro, and organic influencers
How to determine who will yield the best ROI for your program
Challenge
Sephora relied on paid search, social media promotions, and a fragmented affiliate channel. The team lost time and resources due to lack of customization, payment confusion, & overlapping affiliates.
Results
$7.4M in revenue from 293 influencers and affiliates
3X revenue growth
101% increase in partner growth
Solution
Sephora needed a unified partnership management platform in order to manage affiliates across regions, streamline partner recruitment, offer flexible contracting and in-depth reporting. They turned to impact.com
By switching to impact.com, Sephora found the perfect partnership platform. The team brought all its influencers and affiliates together, building a consistent foundation and workflow on impact.com's platform. With impact.com's expert support team and software solutions, Sephora could focus on addressing its core goals.
Sephora triples revenue with diverse partnerships
