WaterRower Acquires Startup Rival After Pandemic Fitness Boom

WaterRower previously supplied CityRow with equipment
“We’re in a period of recalibration” says CityRow Founder

CityRow began as an in-person rowing studio in New York in 2014, before expanding to at-home digital fitness in 2018. — CityRow began as an in-person rowing studio in New York in 2014, before expanding to at-home digital fitness in 2018.
Source: CityRow

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By Randall Williams and Gillian Tan

January 24, 2024 at 10:00 AM EST

WaterRower, a fitness equipment firm founded in 1988 by a Yale and US national team rower, has acquired rival startup CityRow.

The valuation and terms of the deal were not disclosed, in a statement Wednesday.

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