Consumer
AB InBev Bets on Olympic Sponsorship After Bud Light Fiasco
- World’s biggest brewer hones focus on sports for marketing
- Alcohol-free Corona Cero brand will be global sponsor
AB Inbev beer barrels in Leuven, Belgium.
Photographer: Olivier Matthys/BloombergAnheuser-Busch InBev NV agreed to become a sponsor of the Olympic Games, doubling down on sports-related deals after recent marketing missteps.
The world’s biggest brewer and Budweiser maker will partner with the International Olympic Committee for events through 2028, according to a statement from AB InBev and the IOC.