YouTube star, internet personality and undefeated professional boxer Logan Paul is launching his brand into Web 3, according to several trademark filings made on Feb. 4.

The first filing, titled “Originals by Logan Paul,” was submitted under the NFT categorization and covers “downloadable photographs, artwork, art reproductions, digital art files and image files, and videos authenticated by non-fungible tokens.”

The second filing came in under the name “Originals DAO,” and includes “provision of an online marketplace for buyers and sellers of downloadable digital collectibles,” as well as “creating an online community for users to participate in discussions, connect with companies and individuals, and form virtual communities and DAOs (decentralized autonomous organizations).”

Paul is no stranger to the NFT market – the former Vine star says he spent over $2.6 million on digital collectibles in 2021, and has publicly promoted several projects in recent months.

As the circus of celebrities involving themselves in Web 3 continues to grow, trademark filings have become a common starting point. High school basketball star Bronny James Jr. recently filed three trademarks for upcoming NFT ventures, as did the late Kobe Bryant’s estate.